Resume of Randy Arrowsmith

One of the most powerful results of good design is the psychological response; the trick is to effectively utilize these reactions to create effective marketing. Through my employment history and especially my freelancing, I have had the opportunity to create practical, effective solutions for a wide variety of projects. I have the knowledge and creativity to carry designs from conceptual stages through to final production. I have developed strong organizational and communication skills, and I am a quick learner.

I have produced print designs for clients such as Honeywell, Nordic Boats USA, Magic Powerboats, AIG, Harley Davidson, Coke, any many others.

I am dedicated to delivering unparalleled service and products to a wide variety of clients. I have experience with corporate collateral, identity, direct mail campaigns, advertising, packaging, and will make my experience and talent work for you. In addition, I have worked with clients to conceive and produce marketing materials such as brochures, postcards, posters, logo development, books, training manuals, presentations and front-end website design.

I have over 15 years of professional and practical experience in graphic design, and have a well developed eye for typography and composition. As a result of my experience, I have cultivated a work method that is efficient and precise, which allows me to meet deadlines with consistency. I have advanced skills in PhotoShop, Illustrator and InDesign. I am also familiar with many other design and web applications.

Professional Career Resume
Experience

04.01.2006 – Present
RA Creative Group
Redlands, CA
CEO/ Creative Director

Responsibilities Include:
Maintain stable and loyal clients by designing print ads, marketing materials, packaging and concept products. My wife Darcy and I manage all of the work flow. We design and develop multi-faceted marketing campaigns for clients which helps supplement our income.

Client List:
Magic Powerboats, Sleekcraft Powerboats, Nordic Powerboats, RAO Consulting, McKinton Custom Cycles, American Performance Cycles, A Liquid Corporation, Las Vegas Water Company, Alli Puna Waii Water Company, and Total Auto Pro’s, The Energy Drink Outlet, PinPoint Marketing, Promote This, Printing Plus, First National Bank, OC Photographic, RiverDavesPlace.com, Mysinthetex.com and many others.

01.05.2012 – Present
Revchem Composites
Rialto, Ca.
Creative Director/ Marketing Manager

Responsibilities Include:
Develope corporate branding and marketing plan. Design develop and implemented domestic and international advertising campaigns. Design and maintain the Revchem.com website and sales leads as well as soft sales and lead distribution. Developed and executed Trade Show layouts and themes. Create t-shirt designs for special effects crews on new movies sets we supply composite materials. Design and coordinate promotional products. Marketing and sales collateral support including app development and beta testing the use of iPhone and iPads into the sales force.

08.01.2007 – 12.24.11
Nordic Boats USA
Lake Havasu, Arizona
Creative Director/ Marketing Manager & Senior Designer

Responsibilities Include:
Redeveloped complete corporate brand. Redesigned logo and designed/ implemented branding manual. Art Directed and photographed professional photo-shoots. Design develop and implemented domestic and international advertising campaigns. Mastered working within tight budgets and deadlines. Work with boat dealerships & customers in designing their boats graphics and upholstery. Design and maintain the Nordic website and sales leads as well as soft sales and lead distribution. Ad concept and design for HotBoat, PowerBoat, Extreme Boats Magazine, DuPont Registry, Trader Pubs, Jet Set Magazine, and many other smaller publications. Developed and executed Boat Show layouts and themes, Developed, designed and execute Regatta’s and other events. Design, cut and produce vinyl decals; create t-shirt designs, and many other merchandising products. Track and maintain employee expenses and track cost of labor in the build process for boats. Help design and work with toolers in the development of new boat models as well as yearly model updates. Worked directly with NHRA to develop co-op marketing for John Force Racing, Cory Mac, and Fram. I have helped and contributed to the survival of Nordic Boats and the perception of a thriving company through major economic hardships and helped the company appear strong through one of the worst recessions in history. While many other boat builders where claiming bankruptcy, we continued building and selling high class custom performance boats; Nordic Boats has since rose to the top of the Performance Boat Industry.

11.15.2006 – 08.15.07
ViaDirect Marketing
Las Vegas, Nevada
Senior Graphic Designer

Responsibilities Include:
Design and execute multiple marketing campaigns for both print and web for a variety of clients. Each project is specific to each Account Executive.

Client list:
Harley Davidson, Service Max, Findlay Automotive Group, and nearly all HOA’s in Las Vegas and surrounding areas.

09.03.2005 – 08.01.06
Eleven:11 Design Studio
Las Vegas, Nevada
CEO/ Creative Director

Responsibilities Included:
New product design and development. Directing a full design and production team in the production of shadow boxes and high end framing for memorabilia. Products sold on both a retail level and directly to many professional athletes and celebrity clientele. Corporate design and business collateral for large and small Las Vegas based businesses, including identity development , apparel design, etc. Art Direct and delegate tasks for the design team as well as the production team to meet deadlines and company goals. Design custom photo collages for customers utilizing multiple media’s and materials to complete each piece individually.

01.01.2005 – 08.01.05
Power Marine, NAS
Lake Havasu, Arizona
In-House Graphic Design & Marketing

Responsibilities Included:
Graphic design and Marketing for Magic Powerboats, Sleekcraft Powerboats, Total Autopro’s, River Stone and Tile, Fleet Services, and NAS Manufacturing. Advertising campaigns for mass media publications such as PowerBoat Magazine, Hotboat Magazine, Dupont Registry, and many other publications. Design bi-monthly company newsletter. Event planning; Boat Shows, Regattas, Poker Runs, and weekend promotions for the boat companies. Website concept, design, and maintenance. Brochure design, flyers, business cards, postcards, and sales tools. Built weekly display ads for Arizona, Nevada, and California books. Also, built a network of smaller classified ads that covered the entire Western United States including: Arizona, California, Utah, New Mexico, and Nevada. Art Directed photo shoots. Public Relations with all boat related magazines and boating organizations. Apparel and gear for the companies including: T-shirts, hats, stickers, etc. Merc Co-op and credit tracking for all ads and marketing materials.

03.15.2003 – 01.01.05
Nordic Powerboats
Lake Havasu, Arizona
In-House Graphic Designer

Responsibilities Included:
Work with boat dealerships & customers in designing their boats graphics and upholstery. Design and maintain the Nordic website using DreamWeaver MX & Flash MX. Ad concept and design for HotBoat, PowerBoat, and Extreme Boats Magazine. Design and production of laminated, mounted posters, used in dealerships and boat shows. Design, cut and produce vinyl decals; create t-shirt designs, and many other merchandising products. CNC Programming for wood shop. Designed and implemented a production schedule for boat tracking and efficiency on the production line.

12.15.1999 – 08.15.2002
R Squared Design & Advertising, Inc. Phoenix, Arizona
Graphic Designer

Responsibilities Included:
Concept, research, and design development on direct mail campaigns, advertising campaigns, and multifaceted corporate identity collateral. Tradeshow design, press kits, publication design and layout. Annual Report design, layout, and production. Web design; Flash Intro’s. Image manipulation and photo correction. Complete project management from client consultation to final delivery. Including; vendor coordination, concept, design, production, prepress, and press-checks.

Client List:
Honeywell, Pepsi, AIG, Sentra Spellman, WataBurger, Homebase Youth Services, Hanson Moser Public Relations, Coffin & Trout Jewelers, and many others.

06.15.1999 – 11.15.1999
Lee Northwest Publishing;
Albany Democrat Herald and the Corvallis Gazette Times
Albany/ Corvallis, Oregon
Graphic Designer

1998 – 1999
The Commuter, a weekly student publication for Linn-Benton, C.C. Albany, Oregon
In-house Designer

1998 – 1999
College Work Study Albany, Oregon
Photography Lab Assistant

Education
1995 – 1999
Linn-Benton Community College
Albany, Oregon
Associates of Applied Science
Degree in Graphic Design

Studies Included:
Advertising design, corporate identity, illustration, packaging design, typography, art history, and fine arts; oil painting, design, composition and color theory.

02.25.2002 – 03.01.2002
The Creative Training Department
Phoenix, Arizona
Flash 5 Master Course

Course Included:
Using Flash 5 to create animated
interactive movies.

Software Knowledge:
MacOs X, Windows 2000/ XP. Adobe Photoshop, Adobe InDesign, Adobe Illustrator, FreeHand, Quark Xpress, Microsoft Word, Apple iWork, iMovie, Excel, Dream Weaver, Flash, Acrobat Professional, Swift 3-D, Adobe Audition, Adobe Streamline, Fetch, Corel Draw, V-CAD, Wizard Mat Cutter Software. I learn new software and procedures very quickly.

Extracurricular
AIGA Art Auction
Phoenix, AZ
3rd year Solicitation Chair

2002 Prizma Awards
R Squared Design Phoenix, AZ
Submitted work

2002 Print Magazine
R Squared Design Phoenix, AZ
Submitted work

1999 Collegiate Awards
The Commuter Salem, OR
Article Illustration Honorable Mention